Austinites are at the forefront of the blogging community, according to a new report published by a leading market research firm.
Scarborough Research’s new survey found that Austin tops other tech-heavy cities—Portland, San Francisco and Seattle rounded out the top four—when it comes to folks who either read or contribute to a blog. Fully fifteen percent of adults in Austin interact with blogs in some fashion; the research firm attributes this to both the tech savvy and youthful qualities of our local population.
“Not surprisingly, the cities that rank highly for bloggers are also prominent Internet usage markets. Austin and San Francisco adults, for example, are more likely than the average to have a broadband connection at home,” said Gary Meo, senior vice president, print and digital media services. “Additionally, Austin, Portland, San Francisco and Seattle are markets with large high-tech economies.”